Pay-Per-Call: A Viable Lead
Pay-Per-Call: A Viable Lead: "Pay-Per-Call: A Viable Lead
› › › Small/Medium Enterprises
By Enid Burns | June 23, 2005
Pay-per-call advertising presents an alternative to PPC models; the platform offers better ability to track conversions. A new The Kelsey Group report, 'Calls, Clicks & SMEs: Driving Leads from Web to Phone' discusses the pay-per-call model.
The report estimates pay-per-call will generate gross revenues of between $1.4 and $4 billion. The projection is contingent on several market variables.
Pay-per-call ability to track results makes it a cost-per-lead model. PPC ability to identify results is lower as it offers no direct communication from the consumer to the advertiser. "
› › › Small/Medium Enterprises
By Enid Burns | June 23, 2005
Pay-per-call advertising presents an alternative to PPC models; the platform offers better ability to track conversions. A new The Kelsey Group report, 'Calls, Clicks & SMEs: Driving Leads from Web to Phone' discusses the pay-per-call model.
The report estimates pay-per-call will generate gross revenues of between $1.4 and $4 billion. The projection is contingent on several market variables.
Pay-per-call ability to track results makes it a cost-per-lead model. PPC ability to identify results is lower as it offers no direct communication from the consumer to the advertiser. "
posted by Donna Clayburn at 1:14 PM
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