Friday, February 29, 2008

Search Engine Strategies '08 NYC

Search Engine Strategies (SES)

Plan for this New York event, to take part in educational tracks offering in-depth exploration of local search, advertising, and site conversion techniques, among other topics.

Each year, the most savvy professionals flock to Search Engine Strategies (SES) New York to discuss the answers to pressing search industry questions. Scheduled for March 17-20, 2008 at the New York Hilton, this event will feature four action-packed days of intensive learning, networking, and stimulating conversation. Each day includes content-rich educational tracks. Highlights of the second day of training include:

The Fundamentals track features include: Introduction to Search Engine Marketing; Greg Jarboe, President and Co-Founder, SEO-PR; Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch; Search Engine Friendly Design; Eric Papczun, Director of Natural Search, Performics; Matthew Bailey, President, SiteLogic; Craig Hordlow, Chief Search Strategist, Red Bricks Media; The Conversion track features: Converting Visitors into Buyers; Mike Moran, Distinguished Engineer, IBM; Nigel Ravenhill, Program Manager, McAfee; Michael Sack, Director, SEM technology and evelopment, Idearc Media Corp.; Howard Kaplan, COO, Future Now Inc.; Landing Page Testing and Tuning; Tim Ash, President, Site Tuners;

The Local track features include: Why Local is Different; Ian White, CEO, Urban Mapping; Gib Olander, Director of Business Development, Localeze; Benu Aggarwal, Founder and President, Milestone Internet Marketing; Chad Schott, Vice President, Business Development, Marchex, Inc.; Vik Advani, Co-founder and CTO, UpNext.com; Local Search Marketing Tactics; Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing; Steve Espinosa, Director of Product Development and Management, eLocal Listing, LLC.

The Advertising track features include: Ads in a Quality Scored World; Andrew Goodman, Principal, Page Zero Media; David Pann, Vice President of Network Monetization, Yahoo! Inc.; Joel Lapp, Vice President Account Services, Reprise Media; Jon Kelly, President, SureHit; Ad Copy and Landing Page Clinic; Matt Naeger, Vice President/General Counsel, Impaqt;Scott Brinker, President and CTO, Ion Interactive.

The Contextual Ad track features include: Domaining and Address Bar-Driven Traffic; Matt Bentley, Chief Strategy Officer, Sedo.com; Jon Lisbin, CEO and Founder, Point It!, Inc.,Janel Landis, Sr. Director of Search Strategy and Development, SendTec; Monte Cahn, Founder and CEO, Moniker; Earning Money From Contextual Ads, Bryan Vu, AdSense Associate Manager, Google; Kurt Garbe, Entrepreneur in Residence, Advertising, Adobe Systems; Jennifer Slegg, Owner, JenSense.com.

The Orion Panel features include: Universal Search, Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch; John Battelle, Founder/Chairman/CEO, Federated Media; James Lamberti, Senior Vice President, Search and Media, comScore, Inc.

Sponsored sessions include features include: Search Advertising Goes Mobile, Barry Chu, General Manager of Advertising, Medio Systems; Do You Know the Breakdown of Your Competitors' Paid and Organic Traffic? Hitwise does; Heather Dugherty, Research Director, Hitwise; What's New with Google Analytics and Website Optimizer?, Tom Leung, Business Product Manager, Google Website Optimizer; Scott Crosby, Business Development Manager, Urchin Software; Jeff Gillis, Product Team, Google Analytics; Optimizing Search Marketing Campaigns; Tiffany Feltenberger, Senior Product Manager.

Inncisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. The company is listed on the London Stock Exchange (FTSE: INM).

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

To learn more about SES New York 2008, please visit: http://searchenginestrategies.com/newyork.

For more information about Search Engine Strategies, please visit: www.searchenginestrategies.com.

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