Affluent African Americans Wield $29.8B in Spending Power#more-5970
Affluent African Americans Wield $29.8B in Spending Power#more-5970: "Affluent African Americans Wield $29.8B in Spending Power
The purchasing power of Affluent African Americans in the US - those with minimum individual annual incomes of $75K - is estimated at $29.8 billion, according to a study by Uptown Magazine and Diversity Affluence.
The study, which examined behaviors, attitudes, opinions and spending patterns of this wealthy demographic, also found that fashion and luxury brands, targeted advertising and personalized service are increasingly important to affluent African Americans.
Key findings:
Affluent African Americans most often read the The New York Times and Wall Street Journal newspapers, as well as magazines BusinessWeek and Newsweek, Jet and The Economist."
The purchasing power of Affluent African Americans in the US - those with minimum individual annual incomes of $75K - is estimated at $29.8 billion, according to a study by Uptown Magazine and Diversity Affluence.
The study, which examined behaviors, attitudes, opinions and spending patterns of this wealthy demographic, also found that fashion and luxury brands, targeted advertising and personalized service are increasingly important to affluent African Americans.
Key findings:
Affluent African Americans most often read the The New York Times and Wall Street Journal newspapers, as well as magazines BusinessWeek and Newsweek, Jet and The Economist."
posted by Donna Clayburn at 2:18 PM
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