Sunday, October 15, 2006

IYP Searches Grow In Local Category

IYP Searches Grow In Local Category: "IYP Searches Grow In Local Category
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By Enid Burns | October 9, 2006

Internet Yellow Pages (IYP) searches grew 46 percent in the past year, which means a 43 percent local search increase across the Web. A two-part series on local search from comScore Networks details local search behavior as well usage of Internet Yellow Pages and directory listings.
In July, 68 million Internet users in the U.S. conducted searches at IYP sites. These searchs represent a 46 percent increase over the same month last year. Yahoo sites grabbed 23.9 percent of directory searches; Verizon SuperPages served 20.1 percent; and Google Sites held 12.5 percent."

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