Google to Sell Using Cost-per-transaction Model

Google to Sell Using Cost-per-transaction Model: "Google to Sell Using Cost-per-transaction Model

Mike Shields

MARCH 21, 2007 -

Google is planning to test a program that will allow advertisers to purchase display or text ads using predetermined cost-per-transaction prices as an alternative to the traditional cost-per-click or cost-per-thousand pricing models offered by the company.

The beta test, which is set to launch in a few weeks, will be limited just to Google AdSense, which allows advertisers to purchase text and display ads that run alongside contextually relevant content--either on large publisher sites like NYTimes.com or on dozens of smaller blogs. Google has not said which publishers or advertisers have agreed to participate in this test."

NAA: Online Ad Revenue Keeps Growing -- But Print Sinks

NAA: Online Ad Revenue Keeps Growing -- But Print Sinks: "NAA: Online Ad Revenue Keeps Growing -- But Print Sinks



By Jennifer Saba

Published: March 15, 2007 11:00 AM ET

NEW YORK Online newspaper advertising keeps growing at a nice clip, according to the latest data from the Newspaper Association of America. During Q4 of last year, online advertising advanced 35% to $745.5 million. In the previous quarter, online advertising increased 23% to $638.3 million. "

'Advertising Engagement': Did It Stick? - 03/09/2007

MediaPost Publications - 'Advertising Engagement': Did It Stick? - 03/09/2007

Brand advertising will never offer the direct-response validation of Google, but measurements and accountability must move beyond awareness potential, and drill down on marketer-driven results. We're seeing this happen more often now, especially as more brand advertising moves to digital platforms. But it's also happening broadly and in more traditional media, like television. The engagement initiative has streamlined many of these efforts.