Google to Sell Using Cost-per-transaction Model
Google to Sell Using Cost-per-transaction Model: "Google to Sell Using Cost-per-transaction Model
Mike Shields
MARCH 21, 2007 -
Google is planning to test a program that will allow advertisers to purchase display or text ads using predetermined cost-per-transaction prices as an alternative to the traditional cost-per-click or cost-per-thousand pricing models offered by the company.
The beta test, which is set to launch in a few weeks, will be limited just to Google AdSense, which allows advertisers to purchase text and display ads that run alongside contextually relevant content--either on large publisher sites like NYTimes.com or on dozens of smaller blogs. Google has not said which publishers or advertisers have agreed to participate in this test."
Mike Shields
MARCH 21, 2007 -
Google is planning to test a program that will allow advertisers to purchase display or text ads using predetermined cost-per-transaction prices as an alternative to the traditional cost-per-click or cost-per-thousand pricing models offered by the company.
The beta test, which is set to launch in a few weeks, will be limited just to Google AdSense, which allows advertisers to purchase text and display ads that run alongside contextually relevant content--either on large publisher sites like NYTimes.com or on dozens of smaller blogs. Google has not said which publishers or advertisers have agreed to participate in this test."
posted by Donna Clayburn at 6:31 PM
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