Mother’s Day Draws Millions of Last-Minute Online Shoppers to Flowers, Gifts & Greetings Category

Mother’s Day Draws Millions of Last-Minute Online Shoppers to Flowers, Gifts & Greetings Category: "Mother’s Day Draws Millions of Last-Minute Online Shoppers
to Flowers, Gifts & Greetings Category

Site Traffic Spikes and Online Sales Approach $200 Million in the Week Prior to Mother’s Day

RESTON, VA. May 18, 2006 –comScore Networks today released a review of Internet activity in the weeks leading up to Mother's Day 2006. comScore reported strong growth in traffic and sales for online retailers of flowers, gifts and greetings compared to the previous year.

Sales Growth Continues for Flower & Gift Retailers
Online spending in the Flowers & Gifts category showed continued growth, peaking in the week prior to Mother’s Day at $195.8 million in sales. That weekly total eclipsed the coinciding week last year (week ending May 8, 2005) by nearly $28 million and marking 16 percent year-over-year growth.

Sales Expressed in $ Millions
Week Ending Mother's Day (5/14/06)Week Ending Mother's Day Year Ago (5/8/05)Percent Change vs. Year Ago
Flower & Gift Category$195.8 $168.5 16%








“Online retail spending related to Mother’s Day exhibited strong growth over last year, as increasing numbers of consumers continue to become more comfortable making their purchases online,” said Rob Harles, senior vice president of comScore Networks. “Mother’s Day has a way of sneaking up on many consumers, but Internet retailers have done an excellent job adapting to last-minute shoppers to capture their business. While most gift retailers are able to ship out just a couple of days in advance of Mother’s Day, flower retailers are reaping the be"