MediaPost Publications - Reviewing Dayparting Tactics - 11/03/2006
MediaPost Publications - Reviewing Dayparting Tactics - 11/03/2006: "Reviewing Dayparting Tactics
by Jonathan Kendall, Friday, Nov 3, 2006 11:16 AM ET
IN JUNE OF 2006, PAID-SEARCH advertisers worldwide let out a collective sigh of relief as Google AdWords introduced dayparting capabilities to its campaign management interface. By enabling an easy way to control the specific days and times their ads would be running (as well as being able to adjust the maximum bids for those ads), Google advertisers would be able to optimize campaigns in a far more dynamic manner, promoting a more efficient spend of pay-per-click funds for organizations of all sizes and verticals. "
by Jonathan Kendall, Friday, Nov 3, 2006 11:16 AM ET
IN JUNE OF 2006, PAID-SEARCH advertisers worldwide let out a collective sigh of relief as Google AdWords introduced dayparting capabilities to its campaign management interface. By enabling an easy way to control the specific days and times their ads would be running (as well as being able to adjust the maximum bids for those ads), Google advertisers would be able to optimize campaigns in a far more dynamic manner, promoting a more efficient spend of pay-per-click funds for organizations of all sizes and verticals. "
posted by Donna Clayburn at 7:41 PM
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