MediaPost Publications - Rules For Making B2B Search Marketing More Successful, Part 2 - 10/12/2006

MediaPost Publications - Rules For Making B2B Search Marketing More Successful, Part 2 - 10/12/2006: "Rules For Making B2B Search Marketing More Successful, Part 2
by Gord Hotchkiss, Thursday, Oct 12, 2006 3:30 PM ET
LAST WEEK, I PRESENTED THE first five rules for making B2B search more successful. To recap, here they are:
1. Know who's the buyer and who's the influencer
2. Realize what the intent of the researcher is
3. Understand complex buying cycles and the possible touch points with search
4. Be prepared to build relationships with search leads
5. Don't ask for too much too soon.
This week, I wrap up with the last five rules: "