Friday, November 03, 2006

MediaPost Publications - A Person, A Paint Brush And The Art of Holistic Search Management - 10/27/2006

MediaPost Publications - A Person, A Paint Brush And The Art of Holistic Search Management - 10/27/2006: "A Person, A Paint Brush And The Art of Holistic Search Management
by Rob Garner, Friday, Oct 27, 2006 10:15 AM ET
IN MY LAST COLUMN, I discussed balancing paid and natural search to create a holistic management approach, and outlined some of the perceptions that typically prevent marketers from moving in that direction. In this installment, I would like to discuss the key factor in the co-management of natural and paid search campaigns: people. "

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