Hotelier’s 2007 Top Ten Internet Marketing Resolutions
Hospitality Net - Article
Hotelier’s 2007 Top Ten Internet Marketing Resolutions | By Max Starkov and Jason Price
4 January 2007
This year at least a third of all hotel bookings will be generated from the Internet (29% in 2006, 25% in 2005). Another third of all hotel bookings will be influenced by the Internet, but done offline (call center, walk-ins, group bookings, etc). By the end of 2010, over 45% of all hotel bookings will be completed online (Merrill Lynch). Are hoteliers taking full advantage of this dramatic channel shift?
Hotelier’s 2007 Top Ten Internet Marketing Resolutions | By Max Starkov and Jason Price
4 January 2007
This year at least a third of all hotel bookings will be generated from the Internet (29% in 2006, 25% in 2005). Another third of all hotel bookings will be influenced by the Internet, but done offline (call center, walk-ins, group bookings, etc). By the end of 2010, over 45% of all hotel bookings will be completed online (Merrill Lynch). Are hoteliers taking full advantage of this dramatic channel shift?
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