Adotas » Holiday Bells Toll for SEM: Spreading PPC Best Practices During the Wintry Search Season
Adotas » Holiday Bells Toll for SEM: Spreading PPC Best Practices During the Wintry Search Season: "Holiday Bells Toll for SEM: Spreading PPC Best Practices During the Wintry Search Season
Written on November 27th 2006 Author by Chrysi Philalithes | Feed XML Feed
It begins earlier and earlier each year. The much anticipated holiday shopping season. Many online retailers begin to restructure and ramp-up online advertising campaigns as early as September to ensure they thrive during the hyper-competitive holiday season. Here are 5 ways you can adjust your Pay-Per-Click campaigns to fully leverage the holiday shopping season:
1: Add holiday-themed keywords to the mix. It is in the marketer’s best interest that they revise their list of keywords to leverage the holiday season. Take, for example, an online storefront selling shipping and packaging products. The storefront’s main keyword list can include products such as “envelopes” and “shipping tape.” From November, the storefront’s campaign should include keywords such as “holiday envelopes” and “corporate Holiday shipping products.”
2: Know your optimal bid range. Pay-Per-Click (PPC) allows you to track various sets of data in real-time and evaluate campaign performance. This allows marketers to know which keywords deliver the best returns and ensure the right visitors are captured at the right time for the right price. Keyword prices tend to increase during the holiday season.
Avoid overspending by testing your campaign before the season starts. This will allow you to better gauge the max bid you should set on certain keywords to produce a desired ROI. Some PPC engines incorporate factors beyond bid price, such as click through rates"
Written on November 27th 2006 Author by Chrysi Philalithes | Feed XML Feed
It begins earlier and earlier each year. The much anticipated holiday shopping season. Many online retailers begin to restructure and ramp-up online advertising campaigns as early as September to ensure they thrive during the hyper-competitive holiday season. Here are 5 ways you can adjust your Pay-Per-Click campaigns to fully leverage the holiday shopping season:
1: Add holiday-themed keywords to the mix. It is in the marketer’s best interest that they revise their list of keywords to leverage the holiday season. Take, for example, an online storefront selling shipping and packaging products. The storefront’s main keyword list can include products such as “envelopes” and “shipping tape.” From November, the storefront’s campaign should include keywords such as “holiday envelopes” and “corporate Holiday shipping products.”
2: Know your optimal bid range. Pay-Per-Click (PPC) allows you to track various sets of data in real-time and evaluate campaign performance. This allows marketers to know which keywords deliver the best returns and ensure the right visitors are captured at the right time for the right price. Keyword prices tend to increase during the holiday season.
Avoid overspending by testing your campaign before the season starts. This will allow you to better gauge the max bid you should set on certain keywords to produce a desired ROI. Some PPC engines incorporate factors beyond bid price, such as click through rates"
posted by Donna Clayburn at 6:24 PM
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