Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis » Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis » Occam’s Razor by Avinash Kaushik: "Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis
Search Engine Marketing / Pay Per Click, is the hottest thing around. Everyone is doing it and if you are not doing it you dare not admit it for the fear of looking crazy. There are more agencies and consultants out there than you could care to count and all of us are trying to work with all of them trying to do our best.
My hypothesis is that while a few companies are laughing all the way to the bank as a result of their SEM/PPC campaigns the rest are probably not maximizing return on investment.
We in the Web Insights world can play a killer role in helping our companies truly measure effectiveness of our SEM/PPC campaigns. We are unique because we can cut through the crap because of our awesome analysis powers, our access to all the data and our ability to think beyond base metrics like CPC or CPM. Yes people are doing CPA now and we are even measuring Conversion Rate by Key Phrase. But there is more.
Here are my suggestions to us Web Insights Analysts for providing deep insights to our decision makers, and potentially a competitive advantage to your company:"
Search Engine Marketing / Pay Per Click, is the hottest thing around. Everyone is doing it and if you are not doing it you dare not admit it for the fear of looking crazy. There are more agencies and consultants out there than you could care to count and all of us are trying to work with all of them trying to do our best.
My hypothesis is that while a few companies are laughing all the way to the bank as a result of their SEM/PPC campaigns the rest are probably not maximizing return on investment.
We in the Web Insights world can play a killer role in helping our companies truly measure effectiveness of our SEM/PPC campaigns. We are unique because we can cut through the crap because of our awesome analysis powers, our access to all the data and our ability to think beyond base metrics like CPC or CPM. Yes people are doing CPA now and we are even measuring Conversion Rate by Key Phrase. But there is more.
Here are my suggestions to us Web Insights Analysts for providing deep insights to our decision makers, and potentially a competitive advantage to your company:"
posted by Donna Clayburn at 6:28 PM
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